Creative, practical marketing that helps smaller businesses develop big ideas.
"OK, so why should I use North Shore Marketing?"
I've worked in marketing for twenty years and I've run my own business since 2005. That gives my clients:
- The marketing strategy and know-how gleaned from working with big brands, adapted to the needs and budgets of small and medium-sized businesses.
- Carefully thought-out strategies that have led to success for my clients.
- Practical, sensible tactics that work - and that I have implemented in my own business.
- Experience across a range of sectors in both business-to-business and business-to-consumer industries.
In short, I can deliver a proper brand and marketing strategy, social media and marketing projects in a practical, affordable way.
"But I'm a smallish business, surely I don't need fancy branding?"
Quite right, you don't need anything fancy. But you do need a brand. A brand is a set of values, a personality and a way that you make your customers feel that's all your own.
With a brand, you don't have to compete on price, which is a big relief as there will always be someone cheaper than you. With a brand, you own a premium space and you can charge more. Just ask Apple.
"So why do I need you to do my marketing?"
Quite simply, you'll get a far higher level of marketing expertise. That's because I learnt my trade working on Special K, Marston's Pedigree, M&S Food, Quorn, Jamie Oliver Food...and that's just some of the food brands. I've also worked in pharmaceuticals, consumer durables, health & beauty and business-to-business.
I know how to use brand strategy and how to define your target market. I know the techniques to use to create marketing that works.
"But won't I end up with scary, expensive, big brand marketing nonsense?"
Absolutely not. I've been running my own business since to 2005, and I've been doing the marketing for my husband's photography business since 2007. So I know exactly what it's like to run a small enterprise and I've tested every marketing technique within our own businesses. So you don't have to!